The Power to Make Things Grow
Enhanced Efficiency Fertilizers (EEF’s) help turf grow stronger and faster — with less environmental impact from runoff and leaching. Easy sell, right? Not always. The key is education. We positioned Koch Turf & Ornamental’s brand as an educational partner for everyone from landscape contractors to golf course superintendents. Koch Turf & Ornamental helps them learn which technologies work best for them, and helps them see the benefits of better technology. The result is healthier turf — and a brand that’s thriving in the green industry.
Our first step was organizing Koch Turf & Ornamental’s myriad turf and ornamental communications under one umbrella, with consistent sub-identities for different product lines and different markets.
Print ads highlighted different products for different markets and audiences — all using the sub-branding identity system we developed.
The website is as much an educational tool as a sales tool, as Koch Turf & Ornamental strives to tell the whole story of Enhanced Efficiency Fertilizers.