Break on Through

Hunting and shooting ads are usually chock full of cranked-to-11 machismo and technical jargon about “ballistic coefficients.” We blast through all of that with product launch campaigns for Hodgdon — a well-respected gun powder manufacturer — that feature a tongue-in-cheek attitude from a brand that doesn’t take itself too seriously. That sets the stage to hammer home various product messages about the best smokeless rifle powders and black powder substitutes in the industry.

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TV / Video Content
Print
Print
TV / Video Content