Mercy Health System needed to differentiate their network of community hospitals from Philadelphia’s academic medical centers. Reinforcing their reputation for excellent bedside manner and playing up their technical expertise, this campaign provided just the answer they were looking for.
We developed three :15 spots, which allowed Mercy Health System to focus on quick-hitting messages covering their core benefits.
To promote Mercy Health System’s cardiovascular services, we developed a scratch-off test to let people get a quick idea of their own heart health.
We took the message to the streets with a heavy transit buy in the neighborhoods surrounding Mercy hospital locations.
Internal support was crucial to fulfill the promise of this campaign. To get Mercy Health System's employees on board, we produced a short video to help rally them around the message.