Beloved Midwestern brand Dorothy Lynch – makers of famous homestyle salad dressing – needed a campaign that reminded customers about all the great things they could make with their product. In the end, it came down to one simple question: Whatcha Got Cookin’?
From cookouts to pizza night, this spot illustrates just some of the many ways people put Dorothy Lynch to work in their kitchen.
The website serves as a hub for Dorothy Lynch lovers and neophytes alike to discover all the ways this beloved salad dressing can get you cookin’.
What better place than right on the bottle to ask people how they’re making Dorothy Lynch a part of their meals? Plus, the back of each card answers the question with a recipe.
Outdoor billboards asked various parts of the country what they had cookin’, and told people where to go to find a bottle of Dorothy Lynch for their next meal.
Animation and motion graphics work created right here at Swanson Russell.
