Runza
Regional Brands

What We Don’t Do

To set local fast food chain Runza apart from its myriad competitors, we took a look at a few fast food trends: breakfast meals, late night hours, dollar menus, etc. When we realized Runza didn’t do those things so they could focus on making real, homemade food, we knew we had our message.

TV

These TV spots integrate live action and computer graphics with a comical, approachable style. And they star a Second City improv actor who probably had too much fun coming up with ridiculous things to say about Runza.

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