What Links Us Together

Gravely

Green Industry

On the heels of a rebranding effort, Gravely was looking to solidify its position as the leading manufucturer of commercial-grade mowers. Reaching out to high-value contractors was an important first step. To do so, Gravely employed a series of high impact direct mail pieces designed to cut through the clutter.

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Green Industry, Collateral

Collateral

A select group of contractors received a clear plastic tube containing part of a commercial-duty mower chain, along with the line “What links us together is hardworking equipment that means business.” A few weeks later, the same audience received a clipboard that doubles as a calculator to further position Gravely mowers as a wise business decision.

Swanson Russell