When a brand already has an avid following, the challenge is keeping them engaged. Enter Weatherby Nation, an online community we built from the ground up to keep Weatherby enthusiasts connected to the brand – and each other.
Weatherby Nation plays host to nearly 70,000 hunters who gather on the website to participate in contests and sweepstakes, and to share stories, tips, pictures and opinions. As an added bonus, Weatherby personnel drop in regularly for direct interaction, feedback and suggestions on products and more.
From digital campaigns to emails and even traditional media – like this print ad – Weatherby Nation was built from the ground up, keeping it authentic, personal and truly valuable to its audience.
Animation and motion graphics work created right here at Swanson Russell.
