Briggs & Stratton
Green Industry, Construction

Vanguard Insider Program Recruitment

Targeted at the owners of power equipment rental stores, the Vanguard Insider Program is a formalized repower program that aims to increase an end user's exposure to Vanguard engines.

Motion Graphics

The VIP motion graphic was used to draw traffic into the Vanguard booth at The Rental Show, using imagery of repowered equipment and enticing the audience with a chance at a free engine.

Javascript is required to play this video.Watch on YouTube.com

Back to Top

Direct Mail

The VIP direct mail kit was sent out to rental store owners and managers across the U.S. The kit included print collateral, a VIP branded mousepad and a letter explaining the program and encouraging participation.

Back to Top