There isn’t an angler alive who wouldn’t want to fish like Kevin VanDam. We gave one lucky angler the next best thing: a boat full of the same gear VanDam uses to dominate the tournament fishing world.
We branded the VanDam Your Boat promotion with this logo, which was used ubiquitously in all subsequent materials.
This website was a hub where anglers could sign up to win the same Humminbird fishfinder setup used by Kevin VanDam himself.
This print ad drove the audience to a website where they could register to win the same Humminbird products used by Kevin Van Dam.
Digital ads made the most sense for the VanDam Your Boat campaign, as we could drive people straight to the website after grabbing their attention with the offer.
Promoting the VanDam Your Boat giveaway at marinas and big box outdoor recreation stores extended the reach of an already enticing giveaway.
We leveraged an extensive email database to promote the VanDam Your Boat giveaway and update subscribers on VanDam’s progress in tournaments.
Animation and motion graphics work created right here at Swanson Russell.
