TransportGuard Lever

Briggs & Stratton

Green Industry, Construction

When Briggs & Stratton developed their Vanguard™ Single-Cylinder Engine, they included one key innovation to stop fuel from leaking into the oil during transport. It may not sound like a big deal, but to rental operations that constantly had to repair engines, this lever was a revolution. We made sure the communications around it were just as innovative.

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Construction, Green Industry, Print

Print

To demonstrate the ease of the new TransportGuard lever, we had a little fun with this magazine insert. The first panel was on a right-hand page, and when readers flipped to the next page, they had unknowingly just tried out the new lever.

Swanson Russell