Minn Kota
Outdoor Recreation

Talon

Minn Kota asked us to leave no stone unturned when we launched their new shallow water anchor, Talon, into the fishing world. We were happy to oblige.

TV

It's hard to understand what you can't see. And since most of the magic of Talon happens underwater, we went down there with it in this computer-animated TV spot, so we could show just how it works to hold a fishing boat in place.

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Print

With executions for both freshwater and saltwater markets, our print ad series highlighted the stopping power of the new Talon.

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Digital Ads

We used rich media to demonstrate Talon in the digital space, utilizing the animations we had created.

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Web

We gave Talon an unprecedented presence on the Minn Kota website, from marquees on the homepage to a dedicated product page complete with animations that demonstrated how Talon worked.

Launch Website

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Packaging

Our branding work on Talon extended all the way down the box it arrived in.

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Collateral

Talon got its own dedicated brochure, complete with a five-panel fold-out photograph of the anchor fully deployed.

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Email

Emails were sent out to various databases – including Minn Kota’s own customer base – to announce the launch of the revolutionary Talon.

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