Swanson Russell

TV

It's hard to understand what you can't see. And since most of the magic of Talon happens underwater, we went down there with it in this computer-animated TV spot, so we could show just how it works to hold a fishing boat in place.

Print

With executions for both freshwater and saltwater markets, our print ad series highlighted the stopping power of the new Talon.

Digital Ads

We used rich media to demonstrate Talon in the digital space, utilizing the animations we had created.

Web

We gave Talon an unprecedented presence on the Minn Kota website, from marquees on the homepage to a dedicated product page complete with animations that demonstrated how Talon worked.

Launch Website

Packaging

Our branding work on Talon extended all the way down the box it arrived in.

Collateral

Talon got its own dedicated brochure, complete with a five-panel fold-out photograph of the anchor fully deployed.

Motion Graphics

It can be hard to describe in words how a shallow water anchor works. So we developed these animations in-house to help tell the story, then repurposed them online and in digital ads.

Email

Emails were sent out to various databases – including Minn Kota’s own customer base – to announce the launch of the revolutionary Talon.