See the Doctors They See

USC University Hospital

Health Care

Everybody knows what the USC name means in athletics. So in this multi-media effort for USC University Hospital, we positioned the “Doctors of USC” in the same upper echelon as the athletes they serve.

Posted under:

Health Care, TV, Print

TV

Two :15 TV spots take the viewer by surprise when they realize that the same “Doctors of USC” who serve the school’s athletes are available to serve them, too.

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Print

In print, game-ready athletes and everyday patients are side by side, getting the same expert care from the “Doctors of USC.”

Swanson Russell