That’s Intelligent

Rain Bird

Green Industry

Rain Bird is the largest irrigation company in the world. And with an expansive line of products for both residential and commercial use, keeping everything under one consistent brand umbrella was a big challenge. The brand is centered on “The Intelligent Use of Water” and the idea that their products help people use only as much water as they need. With all that in mind, we set out on a major initiative to unite the entire brand with one simple mantra: That’s intelligent.

Posted under:

Green Industry, Print, Collateral

Print

In print, a wide array of Rain Bird products are advertised for a variety of audiences and applications. “That’s Intelligent” helps keep them consistent and unified across the board.

Collateral

Direct mail and in-store materials are a huge part of what Rain Bird does. Branding all those pieces with the “That’s Intelligent” messaging has helped the pieces achieve a consistent, believable tone and personality.

Swanson Russell