Resflor Gold | Swanson Russell

Merck

Agribusiness

Resflor Gold

Merck Animal Health developed Resflor Gold to battle bovine respiratory disease (BRD), and to do so faster and more effectively than any of its competitors. We launched Resflor Gold with this integrated campaign, featuring time-lapse video that actually showed the drastic improvement shown by the animals.

Posted under:

Agribusiness, Digital Ads, Collateral, Print

Digital Ads

To demonstrate the fast-acting, one-dose power of Resflor Gold, we employed this time-lapse video in a rich media digital ad.

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Collateral

A high-impact direct mail piece communicated the one-dose, fast-acting power of Resflor Gold.

Print

These print ads show off the quickness and effectiveness with which Resflor Gold battles bovine respiratory disease.