Oregon’s PowerSharp chainsaw attachment gives do-it-yourselfers the ability to sharpen their saw in seconds. Targeting men ages 30 to 50, a mix of TV and digital ads told the PowerSharp story with the speed and toughness worthy of the product.
PowerSharp helps users make quick work of weekend projects. This :30 spot needed to make equally quick work of its message – appearing on ESPN, DIY TV and other cable networks. Fast-moving type, animations and audio leave the viewer entertained and informed.
These ads fully leverage the direct response possibilities of digital advertising through a money off coupon. With their interest piqued by the enticing offer and flash animations, users have the option of visting the PowerSharp website to view the full :30 TV spot.
Animation and motion graphics work created right here at Swanson Russell.
