A Washington, D.C. advocacy group with numerous audiences, The Fertilizer Institute (TFI) wanted to talk more directly with farmers about Nutrient Stewardship. A new logo and positioning laid the groundwork. Then TFI began to increase engagement through trade show materials and a new website.
Debuting at the 2010 Commodity Classic, this display promotes the “4Rs” of Nutrient Stewardship. Custom packets plant a compelling brand story with attention-getting visuals and informative copy, not to mention free wildflower seed and fertilizer.
Separate from the more multi-purpose Fertilizer Institute website, this standalone site articulates the group’s Nutrient Stewardship message. Through videos, articles and links to other sites, farmers learn the “whys” and “hows” of responsible fertilizer use.
Animation and motion graphics work created right here at Swanson Russell.
