Introducing Idahoâ€™s Most Advanced Care
When Portneuf Medical Center was purchased and reorganized, we were tasked with uniting a community around what would become the stateâ€™s most advanced hospital. With a multi-front effort in various media, we branded PMC with everything from a unique color palette to a new tagline, giving it an identity that its staff, patients and community could rally around.
Out of HomeOpen/Close
Health care decisions can be made anywhere, anytime. So making the PMC brand part of the environment was a must. Here are a few out of home placements that helped drive home the â€śBe Wellâ€ť message.
With words of approval from patients leading the way, this outdoor campaign helped excite the community about PMC.
Mixing branding and service-specific messages to paint the picture of a comprehensive health care system, this print campaign introduced Idaho to its newest hospital.
The TV arena allowed us to let the physicians, nurses and staff of PMC state their case honestly and authentically, resulting in this three-spot campaign.