Hailed as one of the most revolutionary fishing products to hit the water in years, Minn Kota’s GPS-based i-Pilot remote can control a fisherman's boat for him, so he can focus on fishing. We put together this multi-front launch campaign to give i-Pilot the entrance it deserved.
To reflect the incredible sophistication of the i-Pilot product, we produced this computer-animated spot that showed off all the ways i-Pilot makes you a better fisherman.
Centering on the idea of "intelligence tests" to play up the intelligence of the i-Pilot product, this series of digital ads drove users to the Minn Kota website to get the full i-Pilot experience.
i-Pilot is a triumph for tech-savvy outdoorsmen, fishing technology and, well, rocket science. We showcased the smartest fishing product on the water in this print campaign.
i-Pilot was granted a robust presence on the Minn Kota website – from the homepage to a dedicated product page with animations for the user to see how the product worked.
As opposed to the large, clunky packaging that Minn Kota’s trolling motors necessitate, i-Pilot needed a little more consumer-friendly look and feel for its packaging.
Everything i-Pilot does is about motion: from perfect boat control and positioning to precise navigation. Naturally, a set of animations to demonstrate the product was necessary.
Used prominently in all i-Pilot pieces is this mark, which we developed to give the product its own personality within the Minn Kota brand.
Animation and motion graphics work created right here at Swanson Russell.
