Hailed as one of the most revolutionary fishing products to hit the water in years, Minn Kota’s GPS-based i-Pilot remote can control a fisherman's boat for him, so he can focus on fishing. We put together this multi-front launch campaign to give i-Pilot the entrance it deserved.
Used prominently in all i-Pilot pieces is this mark, which we developed to give the product its own personality within the Minn Kota brand.
There are, quite simply, a bunch of things i-Pilot lets you do. We wanted the print ad to communicate all of them, without losing the reader in a sea of specs and technical jargon.
Everything i-Pilot does is about motion: from perfect boat control and positioning to precise navigation. Naturally, a set of animations to demonstrate the product was necessary.
We used these i-Pilot animations as part of a rich media ad, and drove users to the Minn Kota website to learn more.
i-Pilot was granted a robust presence on the Minn Kota website – from the homepage to a dedicated product page with animations for the user to see how the product worked.
As opposed to the large, clunky packaging that Minn Kota’s trolling motors necessitate, i-Pilot needed a little more consumer-friendly look and feel for its packaging.
Minn Kota enthusiasts have propelled the brand to legendary status in the fishing world. So what better place to start pushing out the i-Pilot message?
Animation and motion graphics work created right here at Swanson Russell.
