FMC
Agribusiness

Hero

Increase yield. Prevent pests. Those are the key problems common to both corn and soybean growers. This direct mail piece for FMC’s Hero insecticide employed a smart visual solution to address them in a unique, compelling way.

Collateral

In this direct mail piece to corn and soybean growers, the headline and visual are one and the same, representing the way FMC’s Hero insecticide works efficiently to prevent pests and increase yields.

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