Irrigation contractors had a few misconceptions about “variable arc nozzles,” which allow you to adjust the spray pattern of an underground sprinkler. Rain Bird’s new High-Efficiency Variable Arc Nozzles (HE-VAN) blew those pre-conceived notions away, and changed the way contractors saw this powerful, water-efficient technology.
With big, compelling imagery and smart, simple copy, this print ad introduced the irrigation industry to HE-VAN and invited them to rethink the entire technology.
We blanketed the market with brochures and sell sheets for Rain Bird’s HE-VAN. Then, we used a highly-targeted, segmented direct mail campaign that carried the same message as the advertising. Additionally, a QR code in these pieces directed contractors to a dedicated HE-VAN mobile site.
This poster put some meat to HE-VAN’s high-efficiency message.
To deliver the HE-VAN message right to contractors' front doors, we used direct mail with bold, striking visuals and a simple breakdown of the HE-VAN advantage.
This mobile site – accessed primarily via QR codes found in the collateral – featured videos and walk-throughs of Rain Bird’s HE-VAN technology, and allowed contactors to learn more about HE-VAN and enter to win sunglasses for their entire work crew.
Animation and motion graphics work created right here at Swanson Russell.
