Minn Kota
Outdoor Recreation
Fortrex Launch
To launch Minn Kota’s most ruthless trolling motor, the Fortrex, we cranked the attitude up to 11. Maybe even 12. We lost count.
TV
This computer-animated spot delved into the inner workings of the Fortrex trolling motor, to show just what rocket science can do for a fisherman.
Digital Ads
How do you show how strong something is in the space of a digital banner ad? Invite the user to test their strength right there on the spot. Spoiler alert: the Fortrex always wins.
To show off the rugged, tough nature of Fortrex, we equipped these ads with some big time attitude, coupled with detailed explanations of the engineering know-how that makes this motor so nasty.
Web
On the Minn Kota website, Fortrex needed a big presence that showed off its rugged features. That’s exactly what we gave it.
Related Work
Watch Our Motion Reel
Swanson Russell Motion Reel
Animation and motion graphics work created right here at Swanson Russell.