Purina understands that horses make people’s lives better, just like Purina feeds make horses’ lives better. With this branding campaign, we positioned Purina as the horse feed company that truly understands the passion people have for their animals.
People talk to their horses, and even confess things to them they would never share with anyone else. Purina understands that, and takes pride in the feed they make for those animals.
In order to capture and celebrate the passion for horses that Purina shares with its customers, we created the Share Your Story Contest website, with the grand prize of a John Deere Gator to encourage participation.
A centerpiece of the Purina branding campaign, these three TV spots explored the unique relationship that animal owners have with their animals.
This simple, direct outdoor placement put Purina’s campaign message front and center.
Animation and motion graphics work created right here at Swanson Russell.
