No more branding or tattooing. With eyeD iris scan technology, horse owners have a completely non-invasive method of equine identification, for which we created a unique identity and this promotional campaign.
A logo for Merck’s eyeD equine identification system which promises safe, accurate, noninvasive identification as opposed to branding or tattoos.
Fractional teaser ads and a spread ad introduced eyeD to horse owners and veterinarians, positioning it as “A More Intelligent Identification System.”
To reinforce the launch of eyeD, these digital ads complemented print advertising to cement the eyeD message with horse owners and vets.
Animation and motion graphics work created right here at Swanson Russell.
