Down Imaging + Switch Fire

Humminbird

Outdoor Recreation

Humminbird fishfinders give anglers incredible views of the water below so they can find what they’re after. When they combined two of their most innovative technologies into one machine, we built a campaign around it that opened some eyes.

Posted under:

Outdoor Recreation, Print, Digital Ads

Print

Simple, but powerful. This print campaign puts the product front and center, then complements it with clever, hard-working headlines and descriptive body copy.

Digital Ads

Here we used the analogy of a slot machine to show anglers what they could win if they equipped their boats with Humminbird technology.

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Swanson Russell