Humminbird, Minn Kota
Outdoor Recreation

Club Crashers

Fishing clubs across the country got the chance to fish with legendary anglers Hank Parker and Al Lindner – and scored some free gear along the way. All with the aim of developing a relationship between these avid anglers and two of our fishing brands, Minn Kota and Humminbird.

  • Digital Ads


    We used these digital ads to ask fishermen which they’d prefer: a game of dress-up or a day of fishing with a legend. The choice was easy.

  • Direct Mail


    If you can’t win a day fishing with Hank and Al, you might settle for a Hank or Al mask. Or you might get this direct mail piece and go sign up for Club Crashers, so you can win the real thing.

  • Identity


    We gave the Club Crashers campaign a unique look and feel with this logo, which used the actual smiling faces of Hank and Al.

  • There are two ways to go fishing with a legend. One involves cutting out this goofy mask and making your fishing buddy wear it. The other involves signing up for Club Crashers and getting the real thing. We left the choice up to the audience.

  • Website

    Open/Close served as the hub where fishing club members could sign up for the contest, see who had won free gear and hear words of encouragement from Hank and Al.