SIG SAUER
Outdoor Recreation

Classics

Most handgun manufacturers cloak their ads with dark, ominous imagery and contrived machismo. But SIG SAUER isn’t like most handgun manufacturers. They’re a premium brand, the Mercedes of handguns. And that premium, luxury feel is exactly what we set out to capture with this series of print ads.

Print

An aspirational product, gorgeously designed and brilliantly engineered. When you’ve got that to work with, you can put together a print ad that paints the picture of smart luxury, which we did with this five-part series for SIG SAUER.

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Watch Our Motion Reel

Swanson Russell Motion Reel

Animation and motion graphics work created right here at Swanson Russell.