Thereâ€™s no need to reinvent the wheel. Unless doing so might completely change the way growers see tractors. Thatâ€™s what Challenger set out to do with a bold, powerful campaign about their new MT600C Series advanced wheel tractor. The campaign generated sales that exceeded initial projections by more than 55%.
Combining the messaging from traditional media executions and testimonials from the Challenger website, direct mail pieces delivered the entire MT600C story with one compelling execution.
This digital ad delivered another key message about the MT600Câ€™s advanced technology: that it could take on big jobs without running up big fuel costs.
The print ads for the MT600C launch featured bold, in-your-face headlines that also served to break down important product details.
On Challengerâ€™s website, we let actual growers talk about how the MT600C and Challengerâ€™s unprecedented level of service were changing the way they did their job.