We needed a spokesman. So we called on a higher power. This campaign for Creighton University Medical Center allowed people to send family and friends a “voice message from God” to prompt them to get a heart screening. The campaign was so successful, it had to be shut down shortly after launch. Because when that dude talks, people listen.
The Call or Be Called website served as Grand Central Station for people to request and receive their message from the big fella. People could place a message and their loved ones could receive it. All with handy links and information for the user to sign up for their heart screening.
The produce aisle may be the last place you expect to connect with God. But in this :30 spot, Barb meets her maker after delaying her heart screening for too long. (No Barbs were hurt in the making of this spot).
In print, we opened up the clouds to get people’s attention. Then we told them right where to go to receive a screening for “the #1 killer in Nebraska and Iowa.”
Animation and motion graphics work created right here at Swanson Russell.
