Facing a sea of “me too” competitors trying to steal their ground, FMC needed a way to remind growers about their powerful Cadet herbicide. We built this campaign around testimonials from just a few of the many growers who trust Cadet in their fields day after day.
This single direct mail piece helped garner more than 1,000 sign-ups for the Cadet sweepstakes, and reminded growers of Cadet’s “No Weeds Left Behind” position.
The Cadet website features region-specific grower testimonials and a chance for the audience to score a big shopping spree from Cabela’s – right alongside a message about the consistent, trusted performance of Cadet.
We hit the road in this convoy vehicle to gather testimonials and spread the word about FMC’s Cadet herbicide.
Animation and motion graphics work created right here at Swanson Russell.
