Mercy Iowa City
Health Care

Brand Relaunch

Facing mounting competition from a neighboring medical center, Mercy Iowa City Hospital mounted this campaign to remind the market about its high level of intimate care. A new look. A focused message. And a whole new perspective on a warm, caring hospital.

Print

In print, the rebranding effort for Mercy Iowa City Hospital positioned them as providers of extraordinary, intimate care – above all else.

Back to Top

Related Work

  • USC University Hospital
    Health Care

    Fight On

  • Portneuf Medical Center
    Health Care

    Introducing Idaho’s Most Advanced Care

  • Bryan Health
    Regional Brands, Health Care

    What’s Next

Watch Our Motion Reel

Swanson Russell Motion Reel

Animation and motion graphics work created right here at Swanson Russell.