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Geonav
Outdoor Recreation

Brand Launch

This multi-faceted campaign launched Geonav – an Italian brand – to the American audience. Geonav makes chartplotters, sonar, radar, autopilots and other navigation equipment for larger vessels, with the mission of simplifying complex technology so fishermen and boaters can β€œGo. Boldly.”

Identity

When we rebranded Geonav, we started at the top with an all-new corporate logo.

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Print

The Geonav print series introduced the new brand to the audience with high-impact photography and smart headlines.

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Packaging

With the importance that Geonav was placing on the launch of their G12 product, a packaging solution that drew customers’ attention was a must.

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Digital Ads

The digital ad platform allows for more targeted messaging. Specifically, the message that the hyper-sophisticated G12 is easy for the average boater to use. These digital ads introduced the G12 story – and the Geonav brand – with confidence.

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Catalog

Communicating the full line of Geonav products with consistent, powerful branding, this 2011 catalog introduced the American audience to Geonav.

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Web

A technologically savvy and innovative company requires a website with the same characteristics. That’s precisely what we built for Geonav – with smart, simple navigation and pages that clearly explained and differentiated the various models to the audience.

Launch Website

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