Outdoor Recreation

Brand Launch

This multi-faceted campaign launched Geonav – an Italian brand – to the American audience. Geonav makes chartplotters, sonar, radar, autopilots and other navigation equipment for larger vessels, with the mission of simplifying complex technology so fishermen and boaters can β€œGo. Boldly.”

  • Catalog


    Communicating the full line of Geonav products with consistent, powerful branding, this 2011 catalog introduced the American audience to Geonav.

  • Digital Ads


    The digital ad platform allows for more targeted messaging. Specifically, the message that the hyper-sophisticated G12 is easy for the average boater to use. These digital ads introduced the G12 story – and the Geonav brand – with confidence.

  • Identity


    When we rebranded Geonav, we started at the top with an all-new corporate logo.

  • Packaging


    With the importance that Geonav was placing on the launch of their G12 product, a packaging solution that drew customers’ attention was a must.

  • The Geonav print series introduced the new brand to the audience with high-impact photography and smart headlines.

  • Website


    A technologically savvy and innovative company requires a website with the same characteristics. That’s precisely what we built for Geonav – with smart, simple navigation and pages that clearly explained and differentiated the various models to the audience.

    Launch Website