Bad Boy makes recreational vehicles for hunters and ranchers. With go-anywhere power, they’re the baddest boys on the block. So we rebranded them with a tough, rugged personality and set it loose.
This TV spot contrasted the rugged work environment that Bad Boy thrives in with the boring, mundane desk job that a Bad Boy driver strives to avoid.
We started the Bad Boy re-branding by revising their full-line catalog, giving each vehicle its own spread with its own unique personality – all under the umbrella of Bad Boy’s reputation for no-nonsense toughness.
The entire Bad Boy line was on display with this series of product-specific posters.
The Bad Boy Work Series vehicles – built to enable owners of acreages and ranches to get more work done – got their own series of digital ads.
Highlighting the lead vehicle in both the Work Series and Sport Series categories, these print ads deliver product information with a side of Bad Boy attitude.
We branded and designed the materials for Bad Boy’s sales push, dubbed the Open Season Event.
Animation and motion graphics work created right here at Swanson Russell.
