Compact Power products can help you cross quite a few items off the old “to do” list. To increase Home Depot rentals of their do-anything skid-steer – the Boxer – we injected this campaign with some fun, hard-working attitude.
This two-spot campaign shows what happens when you man up and get the job done with a Boxer. It also features a man kicking over a planter full of pansies.
T-shirts worn by Home Depot employees put the DIY challenge to the audience with in-your-face headlines across the back, while in-store banners carried out the “real man’s multi-tool” message.
Lots of guys carry a multi-tool – a small knife, a corkscrew and maybe a toothpick if you’re feeling crazy. These digital ads showed how Boxer is the ultimate multi-tool, with the power and versatility needed to tackle any project.
Animation and motion graphics work created right here at Swanson Russell.
