BlueCross BlueShield
Health Care

Be OK

Utilizing the hit song “Be OK” by Ingrid Michaelson, BlueCross BlueShield of Nebraska assured its 750,000 members they were well taken care of. With two TV executions complementing radio, outdoor and online placements, soon this catchy tune was synonymous with no-worry health insurance.

TV

We all just want to be OK. And that’s the promise BlueCross BlueShield of Nebraska makes, as presented in these two TV spots featuring Ingrid Michaelson’s song, “Be OK.”

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