What better way to make sure you’ve picked the right bank than to build your own? With Union Bank’s wide array of products, services and locations, you can do exactly that, as we illustrated with this TV campaign and fully-integrated microsite.
In this spot, we see the perils of literally building your own bank – then contrast that with the ease and sophistication of building your ideal bank with Union Bank.
On this dedicated campaign microsite, characters from the Union Bank TV spots guide users through the process of selecting what banking products and services they want. Then, they help the user find their most convenient banking locations.
Animation and motion graphics work created right here at Swanson Russell.
