Authority preemergence herbicides for soybean growers provide more than weed control. They deliver intangible results like peace of mind, confidence and pride. That’s what comes with Authority, and that’s the story we set out to tell with this integrated campaign for FMC.
Growers want to get past the fluff and pretense and get straight to the results. Bottom line: what do they get with Authority?
The Authority message was carried through in this fold-out brochure, which told soybean growers exactly what they could expect from Authority.
These ads wove the Authority campaign into the digital space, where growers could click through to learn how the preemergence herbicide could deliver results.
Animation and motion graphics work created right here at Swanson Russell.
