People say America doesn’t make anything anymore. Those people don’t hunt with Redfield scopes. When we set out to brand this scope company, we started where they did: right here in the U.S.A.
Attitude, pride and patriotism. We wanted ’em all to ooze off the page for Redfield’s introductory print campaign.
What you see is what you get, and on Redfield’s packaging, you see their quality-made scopes, images of the great outdoors and one simple line: “The Soul of the American Hunter.”
Redfield’s products feed “The Soul of the American Hunter,” and this catalog lays out their case with vivid imagery and strong, compelling copy.
TV allowed us to show off the Redfield facility and – more importantly – the hard-working Americans behind the brand.
Animation and motion graphics work created right here at Swanson Russell.
