The Cabela’s CLUB Visa card rewards passionate hunters and anglers with every purchase they make. That’s why members proudly wield their cards and boast about all the points they’ve earned, the gear they’ve scored, and the one-of-a-kind experiences they’ve had. It’s a badge of honor for a select group, and a ticket to truly enjoy outdoor getaways. Here’s how we reshaped the brand around that emotion.
Cabela’s CLUB membership qualifies avid hunters and fishermen for once-in-a-lifetime trips and access to the best that the outdoors has to offer. We branded three of those experiential programs to give them a more exclusive, premium feel.
Outdoor enthusiasts were invited to to take part in Signature Outdoor Adventures — members-only hunting and fishing trips to exclusive locations — with this direct mail package. We sent them a custom leather journal with the Signature Outdoor Adventures logo stamped onto it, sealed with wax, and a letter from the Club.