Swanson Russell

what we do

Soup to nuts. A to Z. However you choose to say it, Swanson Russell offers the full gamut of marketing communications activities to help you connect with your audiences.

Strategic Planning
Creative
Interactive
Media
Public Relations
Database Marketing

Strategic Planning

Dave Hansen
Executive Vice President/Managing Director
Lincoln

Wes Neuhaus
Executive Vice President/Managing Director
Omaha

Our Strategic Planning group is the critical connection between the agency and our clients. We help identify long-term goals and strategies, as well as guide the agency team in managing the day-to-day. We get to know your business like the back of our hand, and your brand becomes part of the way we think.

Our strategic planning services include:

  • Account Planning
  • Account Management
  • Communications Planning
  • Research and Analysis
  • Brand Management and Profiling
  • Competitive Brand Profiling

Creative

Brian Boesche
Executive Vice President/Executive Creative Director

Along with hiring some of the best talent in the business, we make sure our creatives understand marketing. Brand-based insights are the basis for creative thinking. While we expect “Big Ideas” that are edgy, thought provoking and different, we make sure it works for the client first and foremost.

Our creative services include:

  • Print Media
  • Broadcast/Video Production
  • Collateral
  • Packaging
  • Point-of-Purchase
  • Out-of-Home
  • Direct Mail
  • Brand Identity
  • Sales Promotion
  • Trade Shows and Events

Interactive

Eric Gautschi
Vice President/Creative Director - Interactive

Interactive is the fastest-growing department in the agency. To meet the growth of the ever-changing digital landscape, we’ve assembled a team of creative thinkers and strategic problem-solvers. We understand both the core principles of marketing and advertising and the ways in which technology can be applied to achieve measurable objectives. Everything we do is based upon the core belief that the customer experience should drive the solution.

Our interactive services include:

  • Content Development
  • Campaign Microsite Development
  • Web site Redesign
  • Video/Multimedia Development
  • Digital Advertising
  • E–mail Campaign Planning and Management
  • Viral Marketing
  • Social Networking/Online Community Building
  • Usability Testing/Assessment
  • Performance Analysis
  • Search Engine Optimization (SEO)

Media

Kay Wigle
Senior Vice President/Director of Media Services

With ever-increasing costs and continuously fragmenting audiences, media selection has become one of the most important decisions in the marketing mix. Our media staff understands the unique media consumption habits of each of our clients’ prospects, and works hard to ensure that their dollars are spent in the most effective and engaging way possible.

Our media services include:

  • Strategic Media Planning
  • Target Audience Research
  • Media Analysis
  • Media Buying and Negotiation
  • Placement Coordination
  • Added-value Promotions
  • Post-buy Analysis
  • Invoice Reconciliation

Public Relations

Jeff Patterson, APR
Senior Vice President/Director of Public Relations

Public Relations is a critical tool for building your brand. From trade to consumer audiences, our arena is public opinion; we help define your brand within that circle of influence. PR builds credibility in a way that paid advertising can’t and deals in areas where other methods are unable to reach.

Our public relations services include:

  • Strategic Counsel and Planning
  • PR/Communications Program Audit
  • Internal Communications
  • Publicity
  • Media Relations
  • Publications/Newsletters
  • Results Measurement and Evaluation
  • Community Relations
  • Issue/Crisis Management
  • Event Planning
  • Media Training
  • Interactive Public Relations

Database Marketing

Parker Stoner
Senior Vice President/Director of Database Marketing

Database Marketing consists of creating a computer file of your customers and best prospects and then marketing to them in an individualized manner. Whether through regular mail, e-mail, telephone or in-person, database marketing communications is a focused, measurable and impactful dialogue between your company and its most important audiences.

Our database marketing services include:

  • Database Marketing Program Development
  • Postcard, Self-mailer and Envelope Mailing Design
  • Customized/Personalized Mailings
  • E-mail Marketing
  • Relationship Marketing
  • Data Analysis
  • Testing
  • Results Tracking/Measurement
  • Customer Referral Programs
  • Frequent Buyer/Loyalty Programs
  • List Evaluation/Creation
  • Lettershop Services