press releases

Reinke Manufacturing Co. Selects Swanson Russell for Marketing Communications

LINCOLN, Neb., (May 2, 2008) – Swanson Russell has been chosen by Reinke Manufacturing Company Inc., one of the country’s leading manufacturers of center pivot irrigation systems, as its marketing communications agency of record.

The Deshler, Neb., company is one of the largest manufacturers of center pivot irrigation equipment in the world and after 54 years in operation, one of the oldest. In addition to manufacturing center pivot, towable lateral move irrigation systems and swing arm corners, Reinke also manufactures a line of truck trailers and intermodal chassis.

As an irrigation industry leader, Reinke strives for continued innovation as the inventor of the world’s first reversible, electric gear–driven center pivot system, the first irrigation span more than 100 feet in length and patenting the first V–jack truss design. Reinke holds more than 30 worldwide patents.

Swanson Russell will handle Reinke’s public relations program, trade advertising, media planning and buying, and assist with marketing communications strategy development.

Founded in 1962 and with offices in Lincoln and Omaha, Swanson Russell offers its clients advertising, public relations and other marketing communications services. Swanson Russell serves a wide variety of businesses and other organizations across the country and specializes in the outdoor recreation, agribusiness, health care and green industries. For more information, visit www.swansonrussell.com.