press releases

Swanson Russell Wins Best of Show at Regional NAMA Awards Competition

LINCOLN, Neb., (February 2008) – Swanson Russell won Best of Show in public relations and received numerous other awards at the Region II Best of NAMA (National Agri–Marketing Association) competition held January 22 in Kansas City, Mo.

Best of NAMA awards recognize excellence in agri–marketing communications. NAMA presented the Best of Show award to Swanson Russell for the Sergeant’s Pet Products Flea, Tick and Mosquito Liberation Organization (FTMLO) press conference. The FTMLO, a fictitious fringe group, was created by Swanson Russell to generate buzz and cut through the clutter for the launch of a new product called Sergeant’s Gold Flea and Tick Squeeze–On for Dogs.

Swanson Russell’s work for Sergeant’s also garnered first–place awards for FTMLO media relations, FTMLO companion animal PR campaign and the Splish Slash Photo Contest news release. The agency earned merit awards for the Sergeant’s FTMLO media kit, Atlantis Fish Food recall (public affairs), Look at the Label news release and Splish Splash Photo Contest (companion animal PR campaign).

In addition, work for client Schering–Plough Animal Health earned the following awards: Guardian veterinary testimonial ads, first place; Guardian Save–A–Calf campaign, merit; Guardian Save–A–Calf kit, merit; and Cavalry 9 DVD, merit.

Other winners for Swanson Russell were the Purina Mills Pig Starter – direct mail/sweepstakes, first place; NC+ Hybrids 2008 catalog, first place; and the agency’s own “Fresh Ideas Room Drop,” first place.

“Best of NAMA awards recognize outstanding work that gets results by making real connections with people in agriculture,” said Wes Neuhaus, managing director of Swanson Russell’s Omaha office. “We are honored to receive these awards on behalf of our clients and look forward to competing against other top ag agencies in the national Best of NAMA competition in April.”

Founded in 1962 and with offices in Lincoln and Omaha, Swanson Russell offers its clients advertising, public relations and other marketing communications services. The agency serves a wide variety of businesses and other organizations across the country and specializes in the outdoor recreation, agribusiness, health care and green industries. For more information, visit www.swansonrussell.com.