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Swanson Russell Wins PRSA Awards of Excellence

Lincoln, Neb. (Dec. 29, 2008) - Swanson Russell received two Awards of Excellence at the Nebraska Chapter of the Public Relations Society of America (PRSA) Paper Anvil awards banquet, held Dec. 11 in Omaha.

Swanson Russell also earned an Award of Merit. The 2008 awards were given for work completed after Oct. 1, 2007, in the areas of public relations and communications. Entries were judged on meeting stated goals and achieving results.

One Award of Excellence came in the Public Relations Campaign category for Brownells (www.brownells.com), a leading supplier of firearm accessories. The second Award of Excellence was received in the Integrated Marketing Campaign category for clients Humminbird and Minn Kota. Humminbird (www.humminbird.com) manufactures electronic fishfinders, and Minn Kota (www.minnkotamotors.com) makes trolling motors for fishing.

The Award of Merit was won in the Public Relations Campaign category for Great Plains Regional Medical Center (www.gprmc.com), a client based in North Platte, Neb.

“Our awards in the campaign categories highlight the importance of an integrated approach to communications,” said Jeff Patterson, senior vice president/director of public relations at Swanson Russell. “Public relations, creative, interactive, database, production and account service staff were involved in one or more of the winning campaigns. They all worked together to make real connections to our clients’ target audiences.”

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full-service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and healthcare. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.