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Swanson Russell Tops Magazine Ranking in Agency Income From Products for Companion Animals, Green Industry

LINCOLN, Neb., (June 11, 2008) - A recent survey by Agri–Marketing magazine ranks Swanson Russell first in 2007 agency income from “professional products,” which include those for companion animal and green industry markets.

Agri–Marketing, the official magazine of the National Agri–Marketing Association (NAMA), annually ranks the largest communications agencies serving the agribusiness, producer–funded, rural lifestyle and professional products markets. The rankings were featured in the May issue.

Professional products are defined as products and services sold by agency clients to the companion animal, turf and ornamental, landscape, golf course, roadway maintenance or similar markets. Swanson Russell’s income from professional products was more than double the income for the second–place agency.

“The top ranking in the professional products category is due to our growth and success with clients such as Sergeant’s Pet Products and, in the green industry, Ariens, Briggs & Stratton, E–Z–GO, Profile Products LLC, Rain Bird, Scotts Professional Business Group and Shindaiwa, among others,” said Dave Hansen, Swanson Russell executive vice president and managing partner–Lincoln. “Our many years of experience and expertise in these markets have worked to make real connections between our clients and their customers.”

Agri–Marketing also ranked Swanson Russell among the 30 largest marketing communications agencies whose clients sell products and services to markets served by the magazine. Swanson Russell ranked third in 2007 income from direct marketing, and third in 2007 income from Web-based/electronic marketing.

“Interactive is the fastest–growing department in our agency,” Hansen noted. “Our ability to think strategically, generate big ideas and execute technically has produced impressive Web–based results for our clients.”

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full–service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and health care. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.