press releases

Swanson Russell is Named Agency of Record for Jacobsen

Lincoln, Neb. (March 23, 2009) - Jacobsen has chosen Swanson Russell as its marketing communications agency of record.

Jacobsen, a company owned by Textron and based in Charlotte, N.C., manufactures high-end mowers and utility vehicles for golf courses, sports fields and grounds maintenance. Jacobsen mowers are known for their quality of cut. Jacobsen (www.jacobsen.com) also manufactures the Cushman Turf-Truckster, the dominant heavy-duty work vehicle in the golf industry. Other Jacobsen products include sprayers, dethatchers, aerators and infield groomers.

Another Swanson Russell client, E-Z-GO, is a Textron company as well. E-Z-GO manufactures golf cars and utility vehicles.

Swanson Russell will initially provide advertising, media planning, strategic planning and counsel, and direct marketing services for Jacobsen.

“We look forward to helping Jacobsen and its high-quality turf care equipment connect with customers and other key audiences,” said Dave Hansen, Swanson Russell’s executive vice president and managing director. “Like Jacobsen, we have deep roots in the turf industry which will make for a strong, productive relationship with this great company.”

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full-service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and healthcare. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.