press releases

SRA to Focus on Wolfe Eye Clinic Business

LINCOLN, Neb., (September 2007) -Wolfe Eye Clinic, one of the Midwest’s leading providers of medical and surgical eye care, has selected Swanson Russell Associates (SRA) as its marketing communications agency of record.  The account will be serviced out of SRA’s Omaha office.

SRA will provide a broad range of services to Wolfe Eye Clinic, including marketing strategy and planning, media planning and buying, consumer ad campaigns, public relations counsel, interactive marketing and physician relations programming.

Founded in 1919 and based in Marshalltown, Iowa, Wolfe Eye Clinic is a nationally known physician group practice of ophthalmologists and optometrists.  Wolfe Eye Clinic has 38 locations across the state and is regarded as a pioneer in vision care and treatment.  Wolfe’s physicians have written textbooks on advanced cataract surgery techniques and hold patents on surgical instruments and devices.  Wolfe Eye Clinic’s surgeons have also performed over 26,000 LASIK procedures (more than any other center in the state) and more than 160,000 cataract procedures, helping to set the standards for several ophthalmic procedures nationwide.

“We look forward to putting our experience and expertise in the health care industry to work for Wolfe Eye Clinic," said Wes Neuhaus, SRA’s Omaha managing director.  "We’re honored to have been selected by this leading-edge practice.”
Founded in 1962 and with offices in Lincoln and Omaha, SRA offers its clients advertising, public relations and other marketing communications services.  SRA serves a wide variety of businesses and other organizations across the country and specializes in the health care, outdoor recreation, agribusiness and green industries.  For more information, visit www.swansonrussell.com.