press releases

Swanson Russell Gets the “Blues”

LINCOLN, Neb., (May 3, 2007) - Swanson Russell, Nebraska’s largest marketing communications firm, is pleased to announce that Blue Cross and Blue Shield of Nebraska has selected it to be its agency-of-record.  The account will be serviced out of Swanson Russell’s Omaha office.

SRA will provide Blue Cross and Blue Shield of Nebraska with services including strategic marketing planning, product campaign development, and media planning and buying. 

Blue Cross and Blue Shield of Nebraska provides or administers health coverage for more than 700,000 people.  It is an independent licensee of the Blue Cross and Blue Shield Association.  Blue Brands are among the most recognized in the health industry. 
 
Blue Cross and Blue Shield of Nebraska is dedicated to providing the health and wellness solutions that people value most. The company recently earned the Platinum Well Workplace award from the Wellness Council of America, becoming the only health insurer in Nebraska to attain the honor.  

“It’s a privilege to be involved with an organization that has a tremendous impact on the health and well-being of Nebraskans,” said Wes Neuhaus, Swanson Russell’s Omaha managing director.  “We look forward to employing our creative process and expertise for one of the most well known and well regarded insurance brands in the country.”

Founded in 1962 and with offices in Lincoln and Omaha, Swanson Russell offers its clients advertising, public relations and other marketing communications services.  SRA serves a wide variety of businesses and other organizations across the country and specializes in the health care, outdoor recreation, agribusiness and green industries.  For more information, visit www.swansonrussell.com.