5 expectations

“There are five things I expect of myself, consequently, I am comfortable having the same expectations of everyone that is a part of the Swanson Russell team.”
— Steve Russell, chairman

1. Honesty.
There is only one way to operate: with complete and total honesty.

2. Loyalty.
Be loyal to the agency and our clients. Both have given you their trust. You must honor it and guard it closely.

3. Desire.
Work hard to improve yourself. You are never as good as you are going to be.

4. Tenacity.
Give 100 percent at all times and enjoy your efforts along the way.

5. Excellence.
We are in business to provide effective marketing communications based on defined objectives and parameters. Nothing leaves this agency that is not absolutely our best effort.