Swanson Russell

For the first time, more than half of all American mobile customers own a smartphone, according to a report released in May by Nielsen. That's up from 38% a year ago, with YouTube being one of the top 5 most visited mobile apps. The number of iPhone and Android users doubled last year, so it has never been a better time to use video to help brand your company and increase Search Engine Optimization (SEO). Creating brand videos allows your customers to look in your eyes and get to know you and your product better.

More and more people prefer to get their information via video. Plus, videos greatly help your site’s SEO. YouTube allows you to place your site’s URL in the description, which provides a backlink that is indexed by YouTube. Backlinks give video more SEO ranking power. Videos can also be used more than once, so you can pepper the video link on social media sites, in blog discussions, on your company website and your company’s branded YouTube channel.

Below are five examples where Swanson Russell has used video to deliver valuable content for our customers’ websites, social media sites and to our employees.

Profile ProMatrix: Profile Products wanted to launch a new product to their internal team of dealers. Swanson Russell edited this video from the client’s existing footage and added motion graphics to match the product’s brand look. The client then used it on their site and social media, once the product was released.

Vanguard Insider Program: This video is 100% motion graphics, incorporating still photos taken by the client. The VIP video was used to draw traffic into the Vanguard booth at the Rental Show, and then used on social media sites. 

Rain Bird Spraynalysis: Recently, Rain Bird completed a series of new tests on their spray bodies. Swanson Russell took the test data and translated it into a series of entertaining and informational videos. We chose to steer away from hitting them over the head with hard data, and delivered it in more of a light, fun and conversational tone.

FMC: Grower Testimonials: Videos can be produced without a high production budget and still be just as effective. Take these FMC testimonials, for example. A few people from the Swanson Russell account team caravanned, around the Midwest, in search of farmers who use FMC’s Cadet Herbicide. We turned on the video camera and asked them what they thought about the product. Limited budgets didn’t stop us; these videos provided great content for FMC's Cadet microsite.

Octobeerfest: Enough with the sales talk already, right? Let’s just have some fun. Showing off company culture also makes great video content. It helps the viewer see your true self shine through and helps potential employees see the fun you have. After your work is done, of course.  

How has your company used video to promote a product or your company? Share your video by posting a YouTube or Vimeo link in the comments section below.