Swanson Russell

Swanson Russell had another strong showing at the annual Turf and Ornamental Communicators Association (TOCA) Awards. This year’s annual TOCA Awards took place in Nashville, TN May 2-4. The TOCA Awards honor those who demonstrate strong strategic and creative work in the Green Industry.

A number of Swanson Russell’s clients were awarded top honors – 19 in total – including 9 First Place awards and 10 Merit awards. The Cushman team brought home a “Best Of” award for the Cushman Golf and Turf Vehicle Guide.  Lynette Von Minden and Jeff Salem were in attendance to accept the awards, and our own Jason Schmaderer was elected vice president. Congrats to Jason and all of the winners!

First Place Winners

• Digital Design - Website Design - Cushman.com
• Printed Special Projects: Rain Bird ESP-LXME Controller Quick Reference Guide
• Writing for Printed Collateral: Cushman Golf and Turf Vehicle Guide
• Writing a News Release: Briggs & Stratton Home Power Harris Survey News Release
• Writing for Company Website – Original Content: Cushman.com
• Special Writing Project: Rain Bird “Five Keys to Creating an Optimum Irrigation Schedule”
• Writing for Point of Purchase Materials: E-Z-GO Dealer Kit Posters
• Best Photograph – Printed Collateral: Cushman Golf and Turf Vehicle Guide
• Websites: Rain Bird Smart Irrigation Month Facebook Contest

Merit Awards

• Printed Collateral: Overall Collateral Design: Cushman Golf and Turf Vehicle Guide
• Printed Collateral: Overall Collateral Design: E-Z-GO Consumer Vehicle Guide
• Integrated Marketing Campaign: Rain Bird HE-VAN Launch Campaign
• Writing for Printed Collateral: E-Z-GO Consumer Vehicle Guide
• Writing a Feature Article: Rain Bird “Irrigating with Non-Potable Water”
• Writing for Electronic Newsletter: Rain Bird SpecNews e-Newsletter
• Writing for Company Media Kit: Briggs & Stratton GE Generator Systems Media Kit
• Best Photograph – Printed Collateral: E-Z-GO Dealer Kit Print Ads

2012 Gardner Awards

• Cushman Golf and Turf Vehicle Guide